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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing campaign of the insurance company on social networking sites
 Pištorová, Sára ; Stříteský, Václav (advisor) ; Mužík, Pavel (referee)
The bachelor s thesis Marketing campaign of the insurance company on social networking sites analyses the application of social networks in marketing communication of companies. The theoretical part provides a comprehensive overview of the benefits connected to the use of social networks as a marketing tool and describes the process of creating a marketing campaign on social networks. The aim of this thesis is to prepare a marketing campaign for an insurance product on selected social networks (Facebook and Instagram), to implement this campaign and evaluate its progress and if the set of the main objectives have been achieved. Part of this thesis comprises of a quantitative content analysis that examines the communication activities of main competitors on Facebook. Based on the found results, recommendations for future company s campaigns will be proposed to help increase the efficiency in communication on selected social networks.
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Online marketing strategy of selected company
 Fogl, Zdeněk ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The main objective of the thesis is to appraise online campaign, which is associated with one of the product lines of the company LEGO Group called LEGO DUPLO. The work is divided into four chapters. The first chapter is dedicated to the Internet environment in Czech Republic and the benefits of online advertising. The second chapter describes the LEGO Group corporation, DUPLO product line and its characteristics in terms of target groups and online marketing communication strategy. The third chapter is divided in two parts, where the first part is dedicated to the main online communication channel - the web portal DUPLOsvet (DUPLOworld). The second part has focused on the analysis of selected marketing campaign and the media used in this campaign. The fourth and final chapter summarizes the accumulated knowledge, offers comprehensive evaluation and presents suggestions for potential improvement.
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